Privacy Policy

1. Data Controller

Trueaulabelei.world

Sveavägen 94, 113 50 Stockholm, Sweden

Email: office@trueaulabelei.world

For general inquiries, see our Contact page.

2. Purpose of Data Processing

We process your personal data for the following purposes:

• To process and fulfill your orders
• To communicate with you about your orders and inquiries
• To improve our website and services
• To comply with legal obligations
• To send marketing communications (only with your consent)

3. Legal Basis

Under the General Data Protection Regulation (GDPR), we process your data based on:

• Contract performance: Processing necessary to fulfill orders
• Legitimate interests: Improving our services and website functionality
• Consent: Marketing communications and non-essential cookies
• Legal obligation: Compliance with applicable laws

4. Data We Collect

We may collect:

• Name and contact information (email, address)
• Order history and payment information
• Communication records
• Technical data (IP address, browser type, device information)
• Cookie data (as described in our Cookie Policy)

5. Data Retention

We retain your data only as long as necessary:

• Order data: 7 years for accounting and legal compliance
• Marketing consent: Until you withdraw consent
• Technical logs: Up to 12 months
• Cookie data: As specified in our Cookie Policy

6. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure ("right to be forgotten")
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority (in Sweden: Integritetsskyddsmyndigheten)

To exercise these rights, contact us at office@trueaulabelei.world.

7. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, access controls, and secure storage. We do not sell your personal data to third parties.

8. International Transfers

Your data is processed within the EU/EEA. If we transfer data outside the EEA, we ensure adequate safeguards are in place (e.g., Standard Contractual Clauses).

9. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

10. Policy Updates

We may update this Privacy Policy periodically. We will notify you of significant changes via email or a prominent notice on our website. The date at the top indicates the last revision.